Peets Coffee and Tea Application of Machiavellis Ideas in Enhancing Business

Company Profile Peet’s coffee and tea is a corporation found in San Francisco Bay and mainly specializes in coffee roasting and retailing. Alfred Peet established the organization in 1966 and it has been expanding year after another following his able leadership.Advertising We will write a custom essay sample on Peet’s Coffee and Tea: Application of Machiavelli’s Ideas in Enhancing Business specifically for you for only $16.05 $11/page Learn More He established a small coffee roasting business that with the solely purpose of sourcing funds to cater for his expenses implying that he was never optimistic of forming a large organization that has the potential to compete with the market leader. The company was strategically situated, a factor that contributed to its growth since it served the students from the University of California. Currently, the organization has several branches across the country, with the major ones in California, Washington, Oregon, Colorado, and Illinois. The management has been keen on exploiting the market in order to achieve the financial objectives. The administration appreciates the fact that students are likely to consume coffee products and it has always ensured that it negotiates with various university bodies as regards to the opening of the coffee shops and outlets. However, the organization does not have the capacity to compete with other market leaders, such as Starbucks because of its narrow focus. Unlike Starbucks, it only concentrates on coffee and tea production and retailing. This makes it a California company, with few stores and outlets across the country. This paper argues that the ideas of Machiavelli on the prince could be applied successfully to enhance business in the organization. In other words, Peet’s coffee and tea has the potential of outsmarting the market leaders, such as Starbucks by simply borrowing the views of Machiavelli. In the Prince, Machiavell i was of the view that the leader has to apply all available tactics in order to achieve greatness for the city-state. Based on this, the leader can choose to be cunning, diplomatic, persuasive, or destructive, as long as the major goals are achieved. This means that the end will always justify the means since the ultimate goal will clarify the path in which a leader followed. In this case, Peet’s coffee and tea has to employ all available strategies to outmuscle the market leaders, such as Starbucks. This paper looks at various aspects of Machiavelli’s views as far as gaining and maintaining power is concerned.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More World’s most popular leaders, including Hitler, Stalin, Lenin, Mussolini, and Napoleon applied Machiavelli’s ideas successfully, even though some of them never modified the assumptions to suit their environm ents. Peet’ coffee and tea is encouraged to adjust the views to be consistent with the business environment in which it operates. Since Machiavelli’s ideas relates to rising to power without moral or legal consideration, the organization has to borrow a few productive ideas, but it should not import them wholesomely. For Machiavelli, Peet’s coffee and tea will have to apply tricks, such as murder, betrayal, unfaithfulness, pitilessness, and impiousness to achieve the objectives. However, all these would definitely lead to the collapse of the organization and it may as well attract legal tussles. Through Machiavelli’s techniques, the organization will simply gain power, but it would be difficult to achieve glory (Scott and Kesten 118). Opponents of Machiavelli’s views are of the opinion that ethics must be considered when engaging in leadership and business implying that murdering some people to take over their wealth is immoral (Benner 89). Kantian theory of ethics suggests that any action has to be universal meaning that the majority has to support it or subscribe to it. Additionally, Kant opposed the view that human beings could perhaps be used as the means to an end. On the other hand, utilitarianism tends to support the views of Machiavelli since a negative action can be taken to salvage the interests of the majority. Therefore, Peet’s coffee and tea should be aware of the general ethical standards and business codes of ethics when applying some of these ideas. Qualities of the Leader Machiavelli presented the qualities of a good leader with the capability of taking the organization to a different level. He talked about virtue, which has a stronger meaning as compared to the modern meaning. For him, virtues could mean a talent, expertise, power, dynamism, vigor, resourcefulness, bravery, or strength of mind. In this regard, virtue is an important quality in leadership that the prince has to acquire if he is to gove rn the city in the most appropriate way. In the same way, the entrepreneur and the business manager need some of these qualities since they enable them to offer superior services to several stakeholders.Advertising We will write a custom essay sample on Peet’s Coffee and Tea: Application of Machiavelli’s Ideas in Enhancing Business specifically for you for only $16.05 $11/page Learn More The management of Peet’s coffee and tea should employ some of these features since they are compatible with any business objective. Apart from virtue, Machiavelli talked about other three features of a good leader that enable him or her to maintain power. Any leader should be stingy instead of being generous because bigheartedness does not allow people to note the difference, even though the leader might have brought several changes (Mulcaster 66). However, generosity is only applied when it is determined that it can achieve the immediate objective. Peet’s coffee and tea has failed to achieve its main objective of gaining a competitive advantage because of laxity. In the global market, companies that have explored this feature effectively have succeeded in being the market leaders. One such company is Microsoft because it always hoards products to control the prices, a technique that accountants refer to as cookie jar, which is effective in gaining competitive advantage. Another important feature for the leader is discipline whereby he noted that it would be far much better to be feared than to be loved. Even though this would be challenging to apply in Peet’s coffee and tea, any manager has to study its viability. Finally, the leader has to be truthful, but can be applied only if it is a means to an end. Several leaders have applied deception to realize organizational ambitions, with Ian Telford, the internal entrepreneur at Dow Chemicals, being cited as an example. The leader spread rumors about a project that ended up being successful. It should be noted that the features of a leader that Machiavelli suggested are only used to achieve power, but they are shrewd and treacherous because they do not consider morality. Acquisition of Power through Individual Ability and Freedom The qualities discussed in the above section help a leader in the organization to execute his or her duties professionally, but this cannot be achieved without self-confidence and self-being. This means that business managers should always be concerned with their health physically, emotionally, and psychology since any lapse can result in serious problems that could bring the operations of the business down.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The political climate in Italy at the time was characterized by competition and selfishness, which is the same as the current market that forces organizations to engage in zero-sum games. In this case, the political leader in the Italian society had to do things without relying on another person because no one was to be trusted. Peet’s coffee and tea has to instruct its managers to concentrate on delivering the core objectives and this can only be realized when each leader moves in to deal with the situation personally without relying on the juniors. Machiavelli gave an example of King David who refused to be given additional weapons to engage Goliath in a fight. Based on this, Peet’s coffee and tea should accumulate adequate resources to enable it fight for its rightful place in the market instead of relying on external forces, such as recession and government regulations. Furthermore, Machiavelli recommended the recruitment of mercenaries in fighting the enemy becaus e they are highly trained and dangerous enough to destroy the opponent (Machiavelli 8). In the same way, Peet’s coffee and tea should have close confidants who would swing into action to deliver the expected goals when conditions are extreme. Machiavelli noted further that the activities of mercenaries in Italy made the country lose its position as the most powerful country in the continent. In this case, Peet’s coffee and tea should not rely too much on other companies, including those contracted to supply and distribute goods, but instead it has to come up with ways that would enable it sustain market competition. Regarding the workforce, the management has to empower each employee to develop loyalty since devoted employees would be willing to die for the organization (Gladwell 12). The Role of Favor in Maintenance of Power In the tenth chapter of his book, Machiavelli talked about the nature of human beings by noting that they prefer conferring orders as opposed to receiving them meaning that they are naturally appetitive. He discussed the forfeited cities of Germany in the chapter, an idea that can be borrowed to strengthen the performance of Peet’s coffee and tea. In this regard, it is factual that any organization is likely to cope with the changes in the external environment provided the management has the support of the workforce. Borrowing from the views of Machiavelli, the organization has to cater for the needs of all employees, including provision of security and basic needs (Gunnthorsdottir, McCabe, and Smith 46). For instance, employees should be assured of their jobs to prevent any anxiety that comes because of loss of employment. The organization has to devise some of the strategies that will attract employees to work hard towards realization of major goals. Peet’s coffee and tea has to formulate and implement this strategy since major competitors are already doing it. For instance, the owner of Starbucks, Howard Sch ultz, introduced health benefits meant to cater for the health needs of employees (Hill and Gareth 26). This had an effect because many hard working and reliable employees agreed to sign long-term contracts. Opportunity and the External Surrounding Machiavelli appreciated the role of luck in enhancing leadership since some people might possess all the features of a good leader, but they might not be successful in leading the organization to higher places. Even though a leader might achieve power through luck, such leadership is usually temporary, as it would be difficult to maintain it. In fact, this is applicable in the business environment because a company should be able to fight for its place instead of relying on unpredictable circumstances to manage competition. Luck presents itself because of opportunities and it is suggested that any slightest chance has to be utilized maximally. Many leaders in the world have succeeded without necessarily relying on fortune, but they explor ed opportunities that presented themselves during their tenures. Similarly, a number of organizations have been successful in the global market because of seizing any slightest chance. Once an organization is given an opportunity, it has to come up with strategies that would enable it expand and maintain the market. Peet’s coffee and tea has several chances that it has to exploit to outsmart market leaders, such as Starbucks. For this to happen, its leaders should possess certain personal and interpersonal qualities, which are critical when it comes to executing duties. Through these qualities, they have to create opportunities and exploit them to gain an advantage in the market (Whelan 88). For instance, Peet’s coffee and tea has to employ technology in its operations, especially in marketing of products since the social media is the new channel of information distribution. It should be remembered that the views of Machiavelli should never be implemented wholesome bec ause they were not meant for business. In fact, business principles were non-existent at his time and social corporate responsibility was not developed. In the modern society, the organization has to observe strict business ethics if it has any ambition of being the market leader. Works Cited Benner, Erica. Machiavelli’s Ethics. Princeton: Princeton University Press, 2009. Print. Gladwell, Malcolm. The Tipping Point. New York: Little Brown, 2000. Print. Gunnthorsdottir, Anna, McCabe, Kevin, and Smith, Vernon. â€Å"Using the Machiavellianism instrument to predict trustworthiness in a bargaining game†. Journal of Economic Psychology, 23.2 (2002), 49-66. Hill, Charles, and Gareth, Jones. Strategic Management Theory: an Integrated Approach. New York: Cengage Learning, 2012. Print. Machiavelli, NiccoloÌ€. The Prince. New York: Sovereign, 2012. Print. Mulcaster, Walters. â€Å"Three Strategic Frameworks.† Business Strategy Series, 10.1, (2009): 68-75. Print. Scott , Armstrong, and Kesten, Greene. â€Å"Competitor-oriented Objectives: The Myth of Market Share†. International Journal of Business, 12.1 (2007): 116–134. Print. Whelan, Frederick. Hume and Machiavelli: Political Realism and Liberal Thought. New York: Lexington, 2007. Print. This essay on Peet’s Coffee and Tea: Application of Machiavelli’s Ideas in Enhancing Business was written and submitted by user Maximilian Duke to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Moll Flanders essays

Moll Flanders essays The Role of Motherhood in Moll Flanders In Moll Flanders by Daniel Defoe, there is no true development of maternal feelings over the course of the novel. At times throughout the story, what appear to be maternal feelings are really overshadowed by either guilt or a hidden motive. It is quite evident that Defoe is out to show that maternal feelings in Moll's orbit were not very strong, as can be seen in the many "mothers" that come into play throughout the novel. Moll's guilt and discomfort seem to be what save her children each time. We never see the "unconditional love" of a mother with child that many authors have shown in their novels. Instead, we see a conditional love, which is dependent on wealth and security. Moll and Robin, Moll's first husband, were married for five years, until Robin's death; Moll had two children by him. She never really loved him, and never ceased longing for his older brother. However, she still had children with him. It seems that her lack of feelings for her husband were also similar to her feelings about the product between them (the children), because after her husband dies, the Mayor and his lady eventually "took the children off [Moll's] hands, leaving [her] a pretty widow with 1200 guineas." If Moll had any attachment to these children, she would have thought of ways to continue to raise them. She did have 1200 guineas, and it took only 5 guineas a year to support them. Instead, she took the easy way out and gave the children away, due to her lack of feelings for them and the fact that she was trying to be remarried. Moll passes over certain periods very quickly: the five years of her marriage take less than a page to describe, and the description of the situation with her children is only a few sentences. We never really hear about her children, or what childbirth was like, or anything domestic. Moll's lack of attachment to her children is rather striking: it appears that childr...

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Analyzing Historical Documents

Analyzing Historical Documents ANALYSIS: DOCUMENT A The document is an account of the Allied defeat in Norway, owing to what is known as the â€Å"Phony War† phase of World War II (WWII) wherein Britain and France went on the defense instead of engaging the Germans on the Western front. The document also outlines the now-reviled outcome of the European policy of German appeasement in the skirmishes leading up to the war. It details the failure of the infamous British Prime Minister Neville Chamberlain in curbing German aggression, especially after the Allied loss of Scandinavia in the 1940s. The voice of the document’s author is one that was far too muted in the onset of the war; it laments Europe and Britain’s underestimation of German capabilities and the situation on the ground. Following the invasion of Poland on September 1st, 1939, most of the Allied forces were slow to react. Britain and France were the only two nations in Western Europe to attack Germany right away; the Soviets had actually gone as far as to sign a treaty of non-aggression with the Nazis, welcomed by Hitler as a means of consolidating the war into a single European front. European general appeasement of Germany was shocking; even the Scandinavians who would later fall under the flag of the swastika did not venture to defend themselves. With the exception of what would become the dominated Norwegian armies, Scandinavia fell despite British and French aide. European inaction and failure to mobilize cost the Allies dearly, with Germany easily able to repel the French and send the Allied forces reeling. The reluctance of Europeans to answer the call to war was lamented by scholars throughout the continent, but was accentuated by the fact that none of the countries attempted to stop Germany until the Nazis came within striking distance. The British were especially awed by German military prowess as most of the German conquests were by land and air, avoiding the powerful British navy. The document’s speaker is harshly critical of what it perceived as European self-obstruction, pointing towards the British Prime Minister’s attempts to control the damage done to his reputation. Defending the outcome of the German sacking of Scandinavia, the British Prime Minister â€Å"gave a reasoned argumentative case for failure,† citing heavy German losses as a sort of ironic victory in defeat. The speaker first chides the Prime Minister as wars are not â€Å"won by explanation of an event† but rather decisive â€Å"and swift action.† Lamenting the talks in which Europe took part, the speaker’s voice is harshly critical of the Prime Minister’s touting of a victory that was not, in his/her eyes, significant in the least. The Scandinavian front was the last in which Britain could effectively make significant use of its Navy, its most powerful military branch. The document continues to call for a swift change in government as â€Å" wartime leaders† are not good in peace and vice versa. The speaker claims that the â€Å"duty of the government† is to exhibit the kind of leadership necessary to â€Å"win a war† rather than simply deconstruct why it failed. While the speaker is assured that â€Å"procrastination† is a â€Å"virtue† in politics, he argues that peacetime lawmakers do not understand its damning effect in war. The document is a remarkably reliable historical source as it goes into the foreign policy aspect of WWII, which is largely ignored in most historical accounts of the war that involve significant military victories or successful rebellions. The disgust the speaker has for the appeasement policies of his own government, in addition to the inability exhibited by the Prime Minister once he actually assumed a military state was an insurmountable affront to the war effort and the desire of peace throughout the land. Document A is also important is it predicates the ascension of Churchill to a combination of both military and political failures. The document is perhaps the more important to the student of history than the other two, for the specific reason that it touches on so many different dimensions of history, from the military to that of the political and the greater good. Not only does document deconstruct the military inefficacies in the first part of the war, but it also shows the pivotal point of British victory to the instatement of a more hawkish administration than that of the appeasement-endorsing Chamberlain leadership. ANALYSIS: DOCUMENT B The document is a British song about the escalating events in the Russo-Turkish War of 1877, which found Britain in an unconventional allegiance with the Ottoman Turkish Empire. The song is one of nationalism, as is to be expected in wartime arts such as poetry and music. Though the song describes the Turks on neutral terms, it does not go so far as to fully demonize the Russians or paint the Ottoman Empire in a purely positive light. What is most remarkable about the song, however, is that it portrays an Islamic empire on equal terms with a Christian nation. â€Å"Macdermott’s War Song† describes a military struggle that encompassed the collision of two very different worlds. On the one side were the Ottoman Turks, an Islamic Empire that stretched from North Africa through the Arabian peninsula and through the Balkan states. On the other were the Russians, who sought to liberate Bulgaria and other Slavic, Orthodox Christian nations from the clutches of Islamic dhimmitude. The real politic on the part of the Russians was of course to establish a line of satellite states so as to get access to the trade-rich Mediterranean, a course of action which did not easily fool Russia’s Western European counterparts. Concerned also with the Turks’ brutal suppression of Slavic rebellions, European nations soundly denounced Ottoman military conduct, which also helped gain Russia several allies in its campaign against the Turks. Despite the familiar call to â€Å"liberate† Christianity from the dominance of imperial Is lam, other states such as France and Great Britain were not quick to heed the call to a unified European (or Christian) front, as trade relations warranted a departure from traditional conclusions of Muslim-Christian relations. The Russo-Turkish War marked one of the only times in European history that one Christian nation allied itself with a Muslim nation in order to stave off the growth and expansion of another Christian sovereignty. Longtime trading partners with the Ottomans, the British Empire wasted little time in establishing a protectorate role of the Ottoman state, a position which obviously did not set well with London’s one-time Russian ally. The war, however, did not escalate in the terms of the World War (WWI) as the alliances which were followed were largely extemporaneous, as was the actual military campaign which resulted in Ottoman recognition of the liberty of the Balkan states. â€Å"Macdermott’s war song† depicts the Russian Empire as â€Å"the rugged Russian bear,† strategically describing Moscow as â€Å"bent on blood and robbery†. Alluding to the Anglo-Russian war of 1807, the song laments having to wage war but insists that â€Å"a thrashing now and again† was not enough â€Å"to tame that brute† whose aggression against Turkey was not out of compassion for the Balkans but a part of Moscow’s â€Å"same old game† of plundering and territorial gain. Cognizant of Britons’ reluctance to side with Muslim Turks, â€Å"Macdermott’s War Song† capitalizes on a sense of competition; fighting with the Turks was not to defend the Ottoman possessions such as Constantinople, Bulgaria, or the Balkan states, but rather a means of stifling Russian imperial competition. The song assures the British people by insisting that Britain had â€Å"the ships, the men, and the money† to wage a su ccessful war against Moscow. The song cleverly diverts attention to Turkish atrocities by conceding that while â€Å"misdeeds of the Turks [had] been spouted through all lands†, the Russians were surely not innocent of atrocities themselves. By pointing to historic massacres on Russian sovereignty, the British made morally defensible the Turkish position by showing that while they were a foreign force, their brutality would be no different than that of the Russians. In proving Russia’s inability to show â€Å"spotless hands,† the song illustrated the fact that Turks were different, but their â€Å"quarrel [was] just† and they should therefore be â€Å"thrice armed† against the specter of Russian aggression. The song is a reliable historic source, as it shows how British culture had evolved from one of religious affiliation to nationalist interests. Simple actions such as contemplating and making an argument for the support of Turkey reflects a huge shift in British international policy; though the song is not specific in its historical content regarding dates and events, it is historically indispensable as a measure of British national interests. While the student of the history of Britain and the 19th century world would find the song useful, its substance is not substantial enough to determine whether the song is a reflection of a singular frame of mind or if the song is indicative of a cohesive national conscience. ANALYSIS: DOCUMENT C The document is part of a newspaper article dating to 1842. It served as almost a technological update for the greater community, describing the latest in sewage disposal. The article introduces the new system in a favorable light, as funding for it almost certainly would have cost the local population. Consequently, its purpose and specifications were presented as universally applicable, its functionality and efficiency available for all to take advantage. The document presented is one that exemplifies the massive effects of the Industrial Revolution and their reach throughout all aspects of society. The article is not only historically valuable, but it also serves as a reliable historical source for the student of the Industrial Revolution. From a historical perspective, the article came at just as the British Industrial Revolution began to grow in magnitude and pace. 1842 marked a time when the British Empire began to escalate its operations, using its colonies and territories to expand and evolve its domestic economy. With industrialization came the expansion of the middle class to include not only those between lower and upper classes, but also to accommodate an explosion in population. The economy was compartmentalized, changing the face of cities across the nation as technology both industrial and medical technologies broadened in scope and availability. From an ecological (not to mention hygienic) perspective, Britain could not support the burgeoning population explosion that occurred between the 19th and 20th century. With memories of the Black Plague instilled in the public conscience, the impetus of technological application and advancement would rarely be felt as urgently as in other areas of the Industrial Re volution. With the population exploding and birth fatalities reducing each year, sewage systems were a vital part in the sustenance of sanitation in the expanding population of British urban hubs. Sewage systems not only alleviated the concern of many for the facilitation of industrialization, it also reassured the people that they had equal footing in a newly-egalitarian society where class was increasingly diminished in importance. New advancements were usually only available to the upper class, and the sewage system represented a unifying force in the road to industrialization. Several references in the text signify the process of industrialization and the advancement of technology. The â€Å"200 water closets and similar places† gives the impression of a society implementing modern plumbing, a reflection of advancement and population expansion. The allusion to the â€Å"common drains† reflects the mass expansion of residences as well as the population explosion, suggesting a population that grows faster than commercial construction can accommodate. Common drains also were present in factories, agricultural collectives, and mills in which the growing middle class worked. That they shared common drains also suggests that the amount of people living in close proximity to each other increased. The sewage system mentioned also serves several different venues, ranging from â€Å"the infirmary† to â€Å"slaughter houses† and â€Å"manufactories,† reflecting a great diversity of industry in one area in a short span of time. Most notable of the service areas mentioned is the infirmary, a non-industrial compound itself but one whose sewage output warranted use of a significant sewage duct or system. If the sewage output from an infirmary could rival that of â€Å"pig manure, dung-hills, slaughterhouses, and manufactories,† there would have to be a huge growth in population and thus an increase in patient input to the hospital in question. Of the industrialized sources mentioned, the slaughterhouses and pig manure makes note of industrialization’s spread to the agricultural domain as well as the centralization of industries in urban hubs as opposed to the rural section of the country. The document proves to be reliable as an historical source in the depth of the areas it mentions. However, most of the useful facts one may draw from the article are purely speculative without academic resources or prior knowledge of industrialization to corroborate conclusions. The specific numbers listed—the â€Å"200 water closets† and â€Å"30,000,000 gallons per annum of the mass filth†Ã¢â‚¬â€are indicative of mass expansion both technologically and from a population consensus standpoint. However, the article serves less as a historical account as it does a representative literature focused on the transition between the feudal age (with reference to the medical leeches) and the Industrial Era. The document is valuable to the student of the Industrial Revolution; however, it should be taken as a reflection of one aspect of a transitive period more than a description of the Industrial Revolution as a monolithic whole. BIBLIOGRAPHY More, Charles. (2000) Understanding the Industrial Revolution. London: Routledge.

True Freedom in Lawrences Aaron’s Rod Essay -- essays research papers

â€Å"They had got outside the castle of so-called human life. Outside the horrible, stinking castle of human life. A bit of true, limpid freedom.† ~ Florence, Aaron's Rod) 'Aaron’s Rod' concludes the central theme that D. H. Lawrence took up in 'The White Peacock', 'The Trespasser', 'The Lost Girl', and 'Mr. Noon': the idea of true human freedom. What makes Aaron’s Rod exceptional is the way it transforms the notion of love, regarded as the savior of human soul from the tyranny of social obligations. In his previous novels, Lawrence depicted characters that are fed up with their forced ways of social life. They are helplessly seeking a relationship that offers spontaneity, in harmony with their inner self, the depth of their soul. There is always only one answer to the question ‘How?’ and that is love. They break the existing social bonds and make new love relationships with varying results from a satisfied marriage (The Lost Girl) to suicide (The Trespasser). Contrarily, Aaron’s Rod takes a line that is overtly slanted against love as the true path of human freedom. It challenges the very notion of love as something c onsistent with the needs of the human soul. It even poses the question ‘what is true love?’ The first three chapters clearly poise 'Aaron’s Rod' against the mechanical mode of life in an increasingly industrialized society. Aaron Sisson is the Secretary at a colliery. He has to work till late in the evening and has an unsatisfactory marriage. His reaction to his suffocating emotional life is seen on Christmas Eve when he goes to bring his daughters some candles. Instead of returning home, Aaron spends the night at the Bricknells. He tells Josephine, â€Å"My wife has made up her mind she loves me, and she’s not going ... ...he way one of them becomes an eagle and the other its prey. Secondly, does the inner, deeper self of the man, one that enables him to become himself, survive the chains of social bondage? Lawrence is optimistic here just as he has been in The Lost Girl and The Rainbow. The reader sees Aaron shocked at the splitting of his flute in a bomb blast made by the anarchists. On Lilly’s asking, he throws the broken rod into a stream. Lawrence speaks through Lilly the most precious words: â€Å"It’ll grow again. It’s a reed, a water-plant. You can’t kill it.† Man’s soul is always living, breathing, and waiting for the vital ecdysis that gives it the power to come out and rule itself. In Lilly’s words, â€Å"We must either love or rule. And once the love-mode changes, as change it must, for we are worn out and becoming evil in its persistence, then the other mode will take place in us.†